OUTSIDE ADVICE

PRODUCT PASSION. PURPOSEFUL ACTION.

Often, the best answers come from outside.

Outside Advice partners with brands and businesses to sharpen operations, strengthen product journeys, and build authentic connections with the communities that matter most. Expert guidance, a genuine love for the outdoors, and a commitment to getting it right — that's what we bring to the table.

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Areas of

Expertise

  • A clear Go-To-Market strategy and process for tactical execution are critical to a successful product introduction. We can help guide your organization in these key workflows:

    • Strategy - target, positioning, channel plan, etc.

    • Internal processes

    • Timelines and milestones

    • KPIs and performance tracking

  • Implement a process that objectively assesses your product line to ensure alignment with the needs, wants and wallets of your target customer. This is the art and science of merchandising.

    • Product segmentation

    • Channel segmentation

    • Assortment planning

    • Portfolio rationalization

    • Portfolio gap analysis

  • Compliance, distribution or sales strategy - we have a high level of expertise in the ebike sector. European Battery Regulation, Battery Digital Product Passport or Mobility Transition Pathway pledging

  • A thoughtful advocacy strategy can strengthen teammate engagement as well as support the long term growth of your business. We can help you develop your strategy in the following ways:

    • Current landscape

    • Internal spending dashboard/analysis

    • ROI - define what it means for your organization

    • Metrics and KPIs for current spend

    • Recommendations for improved ROI

¨Leaps of greatness require the combined problem-solving ability of people who trust each other.¨

- Simon Sinek