OFTEN, THE BEST ANSWERS COME FROM OUTSIDE

Operational excellence for outdoor brands & specialty retailers.

Go-to-market, merchandising and operations expertise for the brands that make outdoor products, and the specialty shops that sell them

Brand or Retailer?

Whether you are a brand or a retailer, we can help. Choose which is right for you and learn more about offerings tailored to your part of the value chain.

01 · Building Foundations

“We have a great product. The business around it is still catching up.”
✓ Launch dates slip and samples arrive late
✓ Product data lives in a dozen spreadsheets
✓ Nobody really owns the go-to-market calendar
How we help: A go-to-market cadence and one simple data structure everyone works from.
What changes: Right product, right place, right time. Every season.
Most Basecamp clients start with consulting to get them quickly on the right track.
Sound like your business?

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02 · Sustainable Scaling

“The demand is there. Our systems can't keep up.”
✓ Growth means more firefighting, not less
✓ Sales, product and ops plan from different numbers
✓ The roadmap lives in one person's head
How we help: Sales and operations planning, a product development process and an innovation roadmap, sized to your team.
What changes: Growth without the chaos.
Most Climbing clients start by adding Outside Advice to their team as a Colleague.

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03 · Strategic Refocus

“Loyal customers, proven products, and somehow growth has stalled.”
✓ The range keeps growing, but sales don't
✓ Margins are eroding and discounting is the default
✓ The brand feels less clear than it used to
How we help: Advanced merchandising that cuts complexity and refocuses the range on your core.
What changes: A sharper range, a clearer brand, renewed growth.
Most Wayfinding clients start with Coaching to help their current teams see their products and processes in new ways.

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01 · Back to Basics

“We know our customers. Our buying is still gut feel.”
✓ Open-to-buy is a guess, or doesn't exist
✓ Bestsellers sell out while slow movers clog the back room
✓ Pre-season orders are placed without clear sell-through data
How we help: Beginning with a data hierarchy structure, we implement foundations that support an open-to-buy plan and a simple buying calendar.
What changes: The right stock on the floor when customers walk in.
Most Basecamp clients start with Consultant.

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02 · Controlled Growth

“We're adding doors and going online. Our processes haven't followed.”
✓ Each store buys and plans differently
✓ Online and in-store compete for the same stock
✓ Lots of vendors, not much leverage
How we help: Assortment planning by store and channel, a vendor strategy and inventory allocation that scales.
What changes: More locations and channels, without losing control of inventory.
Most Climbing clients start with Colleague.

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03 · Back on Track

“Loyal regulars, but online competition keeps chipping away at our margins.”
✓ Margins squeezed by discounting and online prices
✓ Too much aged inventory heading into markdowns
✓ The store experience hasn't changed in years
How we help: Merchandising strategy that sharpens your assortment, strengthens key brand partnerships and builds community beyond product.
What changes: A store worth the trip, with healthier margins.
Most Wayfinding clients start with Coach.

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Coach. Consultant. Colleague.

As a Coach

I guide, your team does the work. Best for: Leaders and product or merchandising managers who want a sparring partner. You get: Regular sessions, honest feedback and frameworks your team can own. [Monthly, ongoing]
As Your Consultant

A defined project with a clear result. Best for: Brands and retailers that know the problem and want it solved properly. You get: Diagnosis plus a ready-to-use plan, such as a go-to-market calendar, buying plan or range review. [6–12 weeks]
As your Colleague

I join your team and run it hands-on. Best for: Teams with a gap to fill or a big change to land. You get: Interim or part-time leadership until the new way of working is embedded. [3–6 months]