April is a bike industry veteran and champion of active mobility and slow tourism. Her career started in bike retail while getting her MBA. She spent 13 years working with Specialized Bicycle Components in roles across North America and Europe. She was part of a team that launched the first E-Bike from Specialized in the United States in 2012 and has been an advocate ever since.

While her way of working is process driven, she believes in simplicity above all. Less, more relevant, higher quality product that derives directly from a consumer need.

She is an active member and former board member of Cycling Industries Europe as well as its sub-organization Women in Cycling. She is also a supporter of IMBA-Europe and is often a panel speaker at various industry events.

When she is not crusading for physical activity for all, she is outside participating in one of the many outdoor sports she loves - mountaineering, climbing, bike-packing, kayaking, cycling of all kinds or golfing.